The excitement for the Summer Olympics 2024 in Paris is building rapidly—and this time, the celebration isn’t limited to physical stadiums and merchandise. For the first time in Olympic history, fans can own a piece of the action through digital collectible NFTs featuring the official mascot, now live on Base, Ethereum’s fast-growing Layer-2 blockchain.
Launched by nWay, a Web3-focused division of Animoca Brands, these digital pins are more than just collectibles—they’re a celebration of Olympic spirit, innovation, and fan engagement in the digital age. Designed as part of the Onchain Summer campaign by Coinbase, these NFTs offer a unique way for supporters to connect with the Games through blockchain technology.
👉 Discover how blockchain is transforming fan experiences at major global events.
The Paris 2024 Olympic Mascot NFT Collection
These NFTs are officially branded digital pins inspired by the playful and energetic mascot of the Paris 2024 Olympics. The goal? To capture the vibrant essence of the Games and turn it into ownable digital memorabilia.
The collection features two distinct designs, each available in two rarity tiers: Epic and Legendary.
- Design A: The mascot waving enthusiastically—symbolizing welcome and celebration.
- Design B: The mascot proudly holding an Olympic flag—representing unity and competition.
Both designs come in Epic and Legendary versions, offering collectors a tiered experience based on scarcity and exclusivity.
These aren’t just static images—they’re dynamic digital assets that celebrate the intersection of sports, culture, and technology.
How to Claim Your Olympic NFT
Fans can claim these digital pins through multiple pathways, ensuring broad accessibility while rewarding long-time community members.
1. Onchain Summer Campaign by Coinbase
The minting process began on July 9, 2024, as part of Coinbase’s Onchain Summer initiative. This campaign encourages creators and brands to launch innovative projects on Base, promoting broader adoption of onchain technology.
Users can claim their NFTs via Magic Eden, the leading NFT marketplace supporting Base. The claim window remains open until August 12, 2024.
2. Exclusive Access for OGJ and nWayPlay Communities
Loyal members of Olympic Games Jam (OGJ) and nWayPlay (NWP) receive special privileges:
- They’ll receive the Legendary A pin (mascot waving) exclusively.
- OGJ/NWP members can join the whitelist by following instructions sent via email before July 23, 2024.
3. My Olympic™ Rewards Program
Supporters can also earn points through the My Olympic™ Rewards platform and redeem them for the Epic B pin (mascot with flag). This integration allows fans to engage with the Olympics through both digital participation and blockchain rewards.
To receive any NFT, users must have a crypto wallet compatible with the Base network, such as MetaMask or Coinbase Wallet.
👉 Learn how to set up a Base-compatible wallet in under 5 minutes.
What Is Base? The Layer-2 Powering These NFTs
Base is a Layer-2 scaling solution built on Ethereum, developed by Coinbase to make blockchain interactions faster, cheaper, and more accessible.
As a Layer-2, Base inherits Ethereum’s security while drastically reducing transaction fees and confirmation times—making it ideal for mass-market applications like NFT drops and fan engagement campaigns.
Key advantages of Base:
- Low-cost transactions
- Seamless wallet integrations
- Developer-friendly environment
- Backed by Coinbase’s infrastructure and vision
By choosing Base, nWay and the International Olympic Committee (IOC) ensure that fans worldwide—regardless of technical expertise or budget—can participate in this historic digital moment.
Jesse Pollak, creator of Base, emphasized the significance of this collaboration:
“We are more than excited about the launch of the Paris 2024 Olympic Games mascot NFT digital pins as part of Onchain Summer. This drop captures the innovative spirit of Onchain Summer, offering not only a piece of Olympic history but also showcasing the potential of onchain technology to bring brands closer to their fans. By bringing these NFTs to the community, we aim to create a memorable and unforgettable experience for people all over the world.”
The IOC’s Vision: Bridging Tradition with Innovation
This NFT initiative aligns with the Olympic Agenda 2020+5, a strategic roadmap developed by the IOC to modernize the Games and expand their global impact.
One key focus is strengthening the Olympic brand through innovative licensing programs that resonate with younger audiences.
Key IOC Licensing Initiatives:
- The Olympic Collection: Features youth-oriented products like apparel, toys, games, stationery, and sports gear.
- Olympic Heritage Collection: Celebrates iconic designs and art from past Games.
- Event-Specific Collections: Include Paris 2024, Milano Cortina 2026, and LA28, each with unique merchandise and digital offerings.
Now, with the addition of NFTs on Base, the IOC is extending its reach into Web3—offering digital ownership, verifiable scarcity, and new ways for fans to engage beyond physical goods.
All official Olympic merchandise—including physical collectibles and apparel—is available at shop.olympics.com, while these NFTs represent a parallel digital ecosystem powered by blockchain.
About nWay: Pioneers in Web3 Gaming
nWay is a subsidiary of Animoca Brands, one of the most influential companies in blockchain gaming and digital entertainment.
With years of experience in developing AAA-quality games across platforms, nWay has created titles such as:
- Wreck League
- Power Rangers: Battle for the Grid
- Power Rangers: Legacy Wars
- Olympic Games Jam: Beijing 2022
- ChronoBlade
The team behind nWay combines deep expertise in game design, community building, and blockchain integration—making them a natural fit for launching official Olympic NFTs.
Their mission is clear: to build immersive, player-owned experiences that blend real-world events with digital interactivity.
Frequently Asked Questions (FAQ)
Q: Are these NFTs officially licensed by the Olympics?
A: Yes. These digital pins are part of an official collaboration between nWay, the IOC, and Coinbase under authorized licensing programs.
Q: Do I need cryptocurrency to claim an NFT?
A: While Base supports crypto transactions, some claim methods (like reward redemptions) may not require direct purchases. However, a Base-compatible wallet is mandatory.
Q: Can I sell or trade my Olympic NFT after claiming it?
A: Yes. Once minted, these NFTs can be transferred or listed on supported marketplaces like Magic Eden.
Q: What makes Base different from other blockchains?
A: Base offers low fees, fast transactions, and seamless integration with Coinbase—making it ideal for mainstream users new to crypto.
Q: Will there be future Olympic NFT collections?
A: Given the success of this drop, future editions like Milano Cortina 2026 may include similar Web3 integrations.
Q: How do I know if I’m eligible for exclusive pins?
A: If you're part of OGJ or nWayPlay communities, watch your email for whitelist instructions before July 23.
👉 Explore more about how major events are adopting blockchain technology today.
Final Thoughts
The launch of Paris 2024 Olympic mascot NFTs on Base marks a turning point in how global sports events engage fans. It’s no longer just about watching athletes compete—it’s about owning a piece of history, participating in digital communities, and experiencing innovation firsthand.
From layered rarity systems to multi-channel access and blockchain-backed authenticity, this initiative sets a new standard for fan engagement in the Web3 era.
As the world turns its eyes to Paris, a new kind of collectible is capturing hearts—one digital pin at a time.