Best Crypto PR Agencies for Your Project in 2025

·

In the fast-evolving Web3 landscape of 2025, launching and scaling a blockchain or crypto project demands more than just innovative technology—it requires strategic visibility, brand credibility, and targeted outreach. With thousands of new initiatives entering the space each year, cutting through the noise is critical.

This is where professional crypto PR agencies come in. These specialized firms don’t just distribute press releases—they build narratives, amplify brand presence across global media, and connect projects with influential voices and communities. From securing Tier-1 coverage to orchestrating full-scale influencer campaigns, top agencies deliver measurable impact.

Below, we explore the leading crypto PR agencies in 2025, their unique strengths, service offerings, and how they help projects stand out in an increasingly competitive ecosystem.

EAK Digital: Best for Strong KOL Networks

EAK Digital has cemented its position as a powerhouse in Web3 marketing, known for its robust KOL (Key Opinion Leader) network and large-scale event production. Since its founding in 2016, the agency has worked with industry giants like Sui, Binance, Theta Network, and OKX, delivering comprehensive strategies that blend PR, community growth, and strategic positioning.

Key Services:

EAK Digital operates globally with strong regional expertise in North and Latin America, Europe, MENA, Asia, Turkey, and India. It also runs EAK Wire, a 24/7 news and PR distribution platform tailored for the crypto industry.

With over 300 projects promoted, EAK leverages deep analytics and creative Web3 tactics to craft data-driven campaigns. The agency is especially dominant in the Turkish market, where it organizes flagship events like Istanbul Blockchain Week and DeFi Con.

👉 Discover how top-tier influencer networks can boost your project’s visibility.

Blockman: Best for Vast Media Affiliate Network

Founded in 2020, Blockman has rapidly scaled into one of the most connected agencies in the crypto PR space. With over 200 media partners—including mainstream giants like Bloomberg and Yahoo, as well as leading crypto outlets such as CoinCodex—Blockman ensures wide-reaching content distribution.

Core Offerings:

The agency has executed 800+ campaigns since inception, serving major clients like Bitget, Trust Wallet, TRON, MEXC, and KuCoin. Blockman tailors strategies for both startups and established brands, offering personalized marketing solutions that adapt to market shifts.

Its strength lies in volume and velocity—publishing 3,000+ content pieces annually while maintaining quality and reach. Whether launching a token or rebranding a platform, Blockman delivers consistent visibility across digital channels.

Lunar Strategy: Best for AI & DeFi Expertise

Based in Lisbon and founded in 2019, Lunar Strategy stands out for its deep specialization in AI, DeFi, and blockchain innovation. The agency has supported over 250 Web3 brands, including heavyweights like OKX, Cardano, Polkadot, and ICP, helping them raise over $200 million in funding.

What They Offer:

Lunar Strategy focuses on making complex technologies accessible to mass audiences. Their campaigns are built on proven tactics that enhance brand positioning, increase audience engagement, and drive real business growth.

Recognized as the Best Crypto & NFT Marketing Agency by Influencer MarketingHub, Lunar combines strategic insight with an extensive KOL network to deliver standout results.

👉 Learn how AI-powered narratives are reshaping crypto PR in 2025.

Proleo.io: Best for High-Impact Campaigns

With over 500 successful campaigns completed for 300+ clients, Proleo.io is a globally operating PR agency specializing in blockchain and cryptocurrency promotion. Clients include OKX, Telos, ChainUp, and other innovators across exchanges, DeFi protocols, and Layer-1 networks.

Services Include:

A key differentiator is Proleo’s commitment to transparency: they offer a detailed onboarding process, maintain daily client communication, and provide metric-based reporting after every campaign phase.

Through its subsidiary BTCWire, the agency accesses top-tier crypto media with audiences in the tens of millions. This ensures high visibility and credibility for every project they represent.

ICL Agency: Best for Community Management

Founded in 2018 by Alice Stork (former Cointelegraph sales lead), ICL Agency has become a go-to partner for projects seeking consistent exposure on Tier-1 media and effective community engagement. Headquartered in Paris, ICL blends creative storytelling with performance-based strategies.

Key Strengths:

Trusted by leaders like Polkadot, 1inch, Binance, Polygon, and IBM Blockchain, ICL acts as an extension of internal teams. Their multichannel approach integrates PR, influencer marketing, SEO, and events to maximize ROI.

To date, ICL’s clients have secured over $3 billion in investments and formed 500+ strategic partnerships—a testament to their impact-driven model.

Serotonin: Best for Full-Stack Web3 Solutions

Launched in 2020, Serotonin is more than a PR agency—it’s a full-service innovation partner developing its own Web3 products while promoting others. The team has worked with iconic brands like Ripple, Chainlink, Lido, and the TON Foundation.

Comprehensive Services:

Serotonin’s in-house platforms include:

As a strategic investor in Spindl—a blockchain ad platform acquired by Coinbase—the agency demonstrates deep market foresight. Ranked among the top 50 agencies globally in 2023, Serotonin excels at turning tech innovation into market success.

ICODA: Best for Tailored Strategies

One of the oldest players in the space, ICODA was founded in 2017 and has since become a leader in customized crypto marketing. With clients like TON, Floki, Filecoin, and BC Game, ICODA specializes in building organic communities and driving token recognition.

Service Highlights:

ICODA provides free project analysis, detailed promotion plans, and transparent workflows. Their achievements include helping clients raise over $100 million and completing 100+ case studies.

Awarded “Top Crypto Marketing Agency” by Clutch and Trustpilot, ICODA combines experience with agility to serve both emerging startups and mature platforms.

How to Choose the Right Crypto PR Agency

With so many options available, selecting the ideal partner requires careful evaluation. Here’s what to prioritize:

Industry Expertise

Look for agencies with a proven track record in blockchain, DeFi, NFTs, or Web3. Review their portfolio to ensure they’ve successfully promoted similar projects.

Blockchain Fluency

The agency should understand core concepts like smart contracts, tokenomics, and consensus mechanisms—not just marketing buzzwords.

Media Relationships

Strong ties with outlets like CoinDesk, Cointelegraph, BeInCrypto, and even mainstream tech press are essential for credible coverage.

Digital Mastery

Beyond PR, assess their capabilities in SEO, social media (X/Twitter, Telegram, Discord), A/B testing, and community building.

Regulatory Awareness

Given tightening global regulations, your agency must navigate compliance issues confidently—ideally with legal experts on board.

Customization Over Templates

Avoid one-size-fits-all approaches. Your project needs a tailored strategy aligned with specific goals and audience segments.

Transparency & Communication

Regular reporting, clear workflows, and open dialogue are signs of a trustworthy partner.

👉 See how transparent reporting can transform your PR campaign outcomes.

Frequently Asked Questions (FAQs)

What defines a top crypto PR agency in 2025?
A leading agency combines deep blockchain knowledge, strong media connections, data-driven strategies, global reach with local insights, regulatory compliance, and a focus on long-term brand building.

How do I verify an agency’s experience?
Check their website for case studies, client testimonials, and published media placements. Reputable agencies showcase their work transparently.

What exactly does a crypto PR agency do?
They manage press releases, media outreach, influencer collaborations, social media engagement, SEO, brand storytelling, and community development to enhance visibility and trust.

How is success measured?
Through metrics like media coverage volume and quality, social engagement rates, website traffic growth, conversion tracking, sentiment analysis, and ROI assessment.

What’s the average cost of hiring a crypto PR agency?
Monthly fees range from $1,000–$20,000 for smaller firms to $50,000+ for premium agencies. Pricing depends on scope, duration, and level of customization.

How long does it take to launch a PR campaign?
Typically between 2 to 6 weeks—from initial strategy development to content creation and media outreach—depending on complexity.

Final Thoughts

In 2025’s competitive crypto environment, a powerful PR strategy isn’t optional—it’s essential. Whether you're launching a token, entering a new market, or scaling an existing protocol, partnering with the right agency can accelerate growth and establish long-term credibility.

Focus on agencies with real expertise—not just hype. Prioritize transparency, measurable results, and alignment with your vision. By investing wisely in public relations today, you’re laying the foundation for lasting success tomorrow.