In today’s rapidly evolving digital economy, offering cryptocurrency as a payment option is no longer just a futuristic concept — it’s a strategic advantage. With BigCommerce, merchants can seamlessly integrate crypto payments into their stores, unlocking access to a growing, tech-savvy customer base while streamlining transactions and reducing costs.
Whether you're running a small online boutique or managing a high-volume retail operation, accepting cryptocurrency can elevate your brand, improve customer trust, and future-proof your business against shifting consumer preferences.
Why Sell with Cryptocurrency?
The global cryptocurrency market is expanding at an unprecedented rate. More consumers than ever are holding digital assets and actively seeking merchants who accept them as payment. By integrating crypto into your checkout process, you're not just accommodating a niche audience — you're positioning your store at the forefront of modern commerce.
👉 Discover how easy it is to start accepting crypto payments today.
Key Consumer Trends Driving Crypto Adoption
- 76% of crypto users are more likely to buy from businesses that accept digital currencies.
- Over 80% prioritize privacy and prefer to keep their personal and transaction data secure.
- Nearly 60% report spending more when using cryptocurrency compared to traditional credit cards.
These insights reveal a clear opportunity: crypto-paying customers are not only more engaged but also more valuable. They spend more, value privacy, and actively support forward-thinking brands.
Seamless Integration with BitPay
BigCommerce partners with BitPay, the world’s leading cryptocurrency payment service, to make adopting digital currencies simple and secure for all merchants.
BitPay enables you to:
- Accept over 100+ supported crypto wallets, including Bitcoin, Ethereum, and stablecoins.
- Receive settlements directly into your bank account in fiat currency, eliminating exposure to market volatility.
- Enjoy near-zero transaction fees — significantly lower than traditional credit card processing costs.
- Operate with zero chargeback risk, giving you peace of mind with every sale.
Unlike conventional payment methods, cryptocurrency transactions are irreversible by design, meaning once a payment is confirmed, it cannot be disputed or reversed fraudulently. This feature drastically reduces the risk of chargeback abuse — a common pain point for online retailers.
"Unlike with credit card payments, crypto has zero chargeback risk for BigCommerce merchants."
— Merrick Theobald, VP of Marketing, BitPay
👉 See how BitPay can transform your payment processing experience.
Future-Forward Benefits for Your Business
Adopting cryptocurrency isn’t just about keeping up — it’s about staying ahead. Here’s how embracing crypto payments can drive long-term growth for your brand.
Reach Broader, Global Markets
Crypto users span across borders, age groups, and economic backgrounds. By accepting digital currencies, you open your store to a global audience that includes younger, tech-forward shoppers who value innovation and financial autonomy.
This includes millennials and Gen Z consumers, who are not only early adopters of blockchain technology but also highly loyal to brands that align with their values.
Reduce Transaction Costs
Traditional payment processors charge merchants 2% to 4% per transaction, eating into profit margins. In contrast, most cryptocurrency transactions incur little to no fees — some as low as 0.5%, depending on network conditions.
Lower fees mean higher margins, especially for high-ticket items or recurring purchases. Over time, these savings can significantly impact your bottom line.
Enhance Security and Privacy
Cryptocurrency transactions do not require the exchange of sensitive personal information like credit card numbers or billing addresses. This reduces the risk of data breaches and identity theft — major concerns for both customers and merchants.
For shoppers who prioritize privacy, crypto offers a safer, more discreet way to make purchases online.
Offer More Payment Flexibility
Integrating crypto doesn’t mean replacing existing payment methods. On BigCommerce, cryptocurrency works alongside credit cards, PayPal, Apple Pay, and other options, giving customers full flexibility at checkout.
This omnichannel payment approach caters to diverse buyer preferences and increases conversion rates by removing friction during the purchase process.
Stay Ahead of Retail Innovation
Technology continues to redefine the shopping experience. From AI-powered recommendations to blockchain-based loyalty programs, the next generation of retail is digital-first.
By accepting cryptocurrency now, you signal that your brand is innovative, customer-centric, and ready for the future of commerce.
Frequently Asked Questions (FAQ)
Q: Is accepting cryptocurrency complicated or risky?
A: Not with BigCommerce and BitPay. The integration is simple — just one click — and you can choose to settle in fiat currency daily, minimizing exposure to price fluctuations.
Q: Do I need to hold cryptocurrency in my wallet?
A: No. BitPay automatically converts crypto payments into USD or your preferred currency and deposits them directly into your bank account.
Q: Are crypto transactions secure?
A: Yes. Blockchain technology ensures that all transactions are encrypted and immutable. Once confirmed, they cannot be altered or reversed fraudulently.
Q: Can I still use my existing payment gateways?
A: Absolutely. Crypto integrates seamlessly alongside your current payment options without disrupting your workflow.
Q: What if the value of cryptocurrency changes after a customer pays?
A: With BitPay’s instant conversion feature, the transaction value is locked in at the time of purchase, protecting you from volatility.
Q: Which cryptocurrencies are supported?
A: BigCommerce, via BitPay, supports major cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Dogecoin (DOGE), Litecoin (LTC), and several stablecoins like USDC and GUSD.
How to Get Started
Enabling cryptocurrency payments on BigCommerce takes just minutes. Through the platform’s intuitive dashboard, you can activate BitPay with a single click and begin accepting digital currencies immediately.
No technical expertise is required. The system handles everything from wallet verification to settlement automation.
👉 Start accepting crypto payments in minutes — explore your options now.
Final Thoughts
The shift toward digital currency is not a question of if — it’s a question of when. Consumers are ready. Technology is ready. And with BigCommerce, your store can be ready too.
By embracing cryptocurrency payments, you’re not only expanding your reach and reducing costs — you’re building a brand that resonates with the next generation of shoppers.
Don’t wait for the future. Lead it.
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