The corporate adoption of Bitcoin continues to accelerate, with global public companies (excluding mining firms) collectively net purchasing $863 million worth of Bitcoin last week, according to data from SoSoValue as of June 30, 2025 (Eastern Time). This surge underscores growing institutional confidence in Bitcoin as a long-term treasury reserve asset.
Among the most aggressive buyers, Strategy—formerly known as MicroStrategy—has now purchased Bitcoin for 13 consecutive weeks, reinforcing its position as the leading corporate holder. During the past week alone, the company invested $531.9 million** to acquire **4,980 BTC** at an average price of **$106,801 per coin. This brings Strategy’s total Bitcoin holdings to an impressive 597,325 BTC.
Such consistent accumulation signals a deep conviction in Bitcoin’s potential as a hedge against inflation and monetary debasement. Strategy’s strategy is no longer an outlier—it's becoming a blueprint for forward-thinking capital allocation.
Expanding Global Participation in Corporate Bitcoin Adoption
Bitcoin’s appeal as a treasury asset is no longer confined to U.S.-based firms. Companies across the globe are joining the movement, diversifying their reserves with digital assets.
Metaplanet Strengthens Position in Japan
Japanese firm Metaplanet made two separate purchases last week, investing a combined $240.8 million** to add **2,239 BTC** at an average price of **$107,561. Its total holdings now stand at 13,350 BTC, reflecting Japan’s growing openness to cryptocurrency integration in corporate finance.
Notably, Metaplanet’s weekly purchase volume has been increasing steadily, suggesting a long-term accumulation strategy similar to Strategy’s model. This trend may encourage other Japanese corporations to explore Bitcoin as part of their capital preservation toolkit.
International Firms Join the Wave
Corporate interest spanned multiple continents:
- Nano Lab, a Chinese semiconductor hardware company, allocated $63.6 million** to buy **600 BTC** at approximately **$106,000 each, bringing its total to 1,000 BTC.
- The Smarter Web, a UK-based digital advertising firm, invested $20.4 million** for **196.9 BTC** at **$103,606 per BTC, raising its holdings to 730.16 BTC.
- Blockchain Group, a French Web3 services provider, added 60 BTC for $6.3 million** at **$105,877, reaching a total of 1,788 BTC.
These moves highlight that Bitcoin adoption is evolving into a truly global phenomenon—one driven not just by fintech innovators but by traditional businesses across sectors like advertising, semiconductors, and enterprise software.
GameStop Bolsters Capital for Strategic Investments
In another significant development, video game retailer GameStop announced on June 25 that it raised an additional $450 million** through an upsized offering of zero-coupon convertible senior notes. This follows its earlier private placement of **$2.25 billion in convertible bonds on June 17, bringing its total capital raised to $2.7 billion.
While the funds will support general corporate purposes, GameStop explicitly stated that they may be used for investments aligned with its investment policy—including the acquisition of Bitcoin as a corporate reserve asset.
This announcement sparked renewed market speculation about GameStop potentially entering the Bitcoin market soon. If it follows through, GameStop could become one of the most visible retail brands to embrace Bitcoin on its balance sheet—potentially influencing consumer-facing companies worldwide.
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Total Corporate Holdings Reach Record High
As of the latest data, publicly listed companies (excluding dedicated mining firms) collectively hold 663,860 BTC, valued at approximately $71.5 billion based on current market prices. This represents about 3.34% of Bitcoin’s total circulating supply, a significant share for institutional ownership.
This level of adoption was unthinkable just a few years ago. Today, it reflects a fundamental shift in how corporations view value storage. With rising global debt levels, currency volatility, and low or negative real yields on traditional assets, Bitcoin’s fixed supply and decentralized nature make it increasingly attractive.
Moreover, the diversity of industries now participating—from advertising to semiconductors—suggests that Bitcoin is transitioning from niche experiment to mainstream financial tool.
Frequently Asked Questions (FAQ)
Q: Why are public companies buying Bitcoin?
A: Companies are purchasing Bitcoin primarily as a long-term treasury reserve asset. With its capped supply of 21 million coins, Bitcoin offers protection against inflation and currency devaluation—especially appealing in times of high government debt and monetary expansion.
Q: Is Strategy still the largest corporate holder of Bitcoin?
A: Yes. After 13 consecutive weeks of buying, Strategy holds 597,325 BTC—the largest known corporate stash. Its aggressive accumulation strategy has inspired many other firms to consider similar moves.
Q: Does owning Bitcoin expose companies to regulatory risks?
A: While regulations vary by jurisdiction, most countries allow public companies to hold digital assets under proper disclosure and accounting practices. Firms typically classify Bitcoin as an intangible asset and disclose holdings in financial reports.
Q: Could more companies follow GameStop’s funding model to buy Bitcoin?
A: It’s possible. GameStop’s use of convertible debt allows it to raise capital without immediate equity dilution. Other firms may adopt similar financing tools if they aim to accumulate Bitcoin while maintaining flexibility.
Q: How does corporate Bitcoin buying affect the market?
A: Sustained institutional demand reduces available supply on exchanges—a phenomenon known as "supply shock." This can contribute to upward price pressure over time, especially during periods of high adoption.
Q: Are mining companies included in these totals?
A: No. The reported figures exclude cryptocurrency mining firms. This data focuses solely on non-mining public companies using Bitcoin as a treasury asset.
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The momentum behind corporate Bitcoin adoption shows no signs of slowing. With major players like Strategy leading the charge and new entrants from Asia, Europe, and North America joining weekly, Bitcoin is increasingly being recognized not just as a speculative asset—but as a foundational component of modern corporate finance.
As balance sheets evolve in response to macroeconomic realities, expect more companies to explore digital asset strategies in the months ahead. The era of Bitcoin as a boardroom consideration has officially arrived.
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