Sophie Kornick is shaping the future of blockchain through the art of experience. As the leader of global events at the Monad Foundation, she bridges the worlds of technology, creativity, and human connection. Based in New York, Sophie brings a unique blend of artistic sensibility and technical vision to her role, helping position Monad—a high-performance, EVM-compatible Layer 1 blockchain—as a transformative force in Web3.
Her journey into blockchain was not linear—but it was intentional. With roots in concert production and experiential marketing, Sophie worked with major brands like Nike, NCAA, and Walmart, mastering the craft of live storytelling. She then founded Soko Productions, a full-service agency that specialized in large-scale events for both traditional and Web3 clients. Projects included activations for Chase, Solana, Lyrical Lemonade, and Diageo—each a testament to her ability to merge brand purpose with immersive design.
👉 Discover how event innovation is accelerating blockchain adoption
From Web3 Curiosity to Blockchain Leadership
Sophie’s introduction to the crypto space came in 2018, sparked by a fascination with decentralization. By 2020, her interest deepened as she explored the expansive utility of NFTs beyond digital art—seeing them as tools for access, identity, and community building. This passion led to a pivotal collaboration: Soko Productions was hired to produce Monad Madness, the Monad Foundation’s first pitch competition in New York City.
The project was more than an event—it was a statement. Organizing a high-impact tech showcase for a team building a blockchain that promised full EVM compatibility without sacrificing speed or decentralization revealed to Sophie the magnitude of what was possible. After successfully delivering the event, she transitioned into a full-time leadership role at the foundation.
"The opportunity to work with a team building something so ambitious in the space really stood out."
Today, Sophie leads global event strategy, crafting experiences that don’t just inform—but inspire. Her mission is clear: to make the adoption of revolutionary blockchain technology not just logical, but irresistible.
The Art and Science of Innovation
For Sophie, innovation isn’t just about new technology—it’s about new feelings.
"Events are about evoking feelings, building atmosphere, and creating memories," she says. "Redundancy doesn’t inspire—it numbs."
Her creative philosophy is rooted in curiosity. She draws inspiration from artists and creators who challenge perception:
- James Turrell, whose work with light and space alters how we see depth
- Toaster, a multimedia poet whose raw energy transforms venues into emotional landscapes
- DJ Ca$h Era, who builds community through seamless, genre-defying sets
- Es Devlin, known for her monumental immersive installations
- Martin Creed, whose minimalist concepts provoke deep reflection
These influences shape how Sophie approaches event design—not as logistics, but as emotional architecture. She believes that the most powerful experiences are those that shift perspective, even if only for a moment.
She also prioritizes real-world presence. Whether attending a fashion show, sports game, gallery opening, or tech summit, Sophie immerses herself in diverse creative ecosystems. "It’s a constant reminder of how much is possible," she reflects. "Innovation requires curiosity, iteration, and showing up."
👉 See how immersive experiences are redefining tech engagement
Creating Moments That Matter
One of Sophie’s most memorable projects was the Crocs x Demon Slayer exhibit at New York Comic Con, developed alongside Tara Carsner and Hometeam. The challenge? Bring an anime-inspired footwear collaboration to life within tight budget constraints—and meet the sky-high expectations of a passionate fanbase.
The result? A sensory-rich environment that blended storytelling, lighting, and interactive design. The exhibit generated over 3.5 million digital impressions, with lines wrapping around the convention center. Fans waited hours for a chance to step inside.
"I’ve never witnessed such pure excitement IRL."
That moment crystallized her purpose: creating spaces where joy is tangible, and connection is inevitable. For Sophie, these experiences aren’t just marketing—they’re cultural touchpoints.
The Technology Shaping Her Vision
Sophie is deeply excited by two parallel advancements: blockchain infrastructure and physical production tech.
On the protocol level, Monad’s testnet phase represents a rare moment in tech evolution—where innovation happens in real time. Developers are building openly, testing ideas, and receiving instant community feedback. This collaborative momentum fuels her work.
"It’s rare to be this close to something evolving so fast."
On the creative side, breakthroughs in lighting and LED technology—especially flexible and transparent screens—are revolutionizing how digital content integrates with physical spaces. These tools allow for environments that are not only immersive but adaptive, responding dynamically to audience movement and interaction.
This convergence of blockchain utility and experiential design is where Sophie sees the next frontier: events that are not just attended, but lived.
What’s Next: Building Spaces for Revolution
Sophie is currently mapping out Monad Foundation’s global event calendar. Fresh off a successful APAC tour—including Monad Madness in Hong Kong and ecosystem showcases in Bangkok and Seoul—she’s focused on highlighting innovative dapps and developer talent across regions.
There’s a deliberate shift in her approach. While past roles centered on leisure and escapism—fun, social, celebratory environments—her current work is about deep engagement. She’s designing spaces for technical dialogue, collaboration, and problem-solving.
"The goal is different. I’m designing for thinkers, builders, and believers."
Quoting activist Toni Cade Bambara—"The role of the artist is to make revolution irresistible"—Sophie sees her work as part of a larger movement. The Monad blockchain represents decentralization in action, and her events are designed to accelerate its adoption.
Her vision is simple yet powerful:
The best blockchain should have the best events.
Frequently Asked Questions
Q: What is Sophie Kornick’s current role?
A: Sophie leads global events at the Monad Foundation, where she designs high-impact experiences that promote blockchain adoption and developer engagement.
Q: What is Monad Foundation building?
A: Monad is developing a high-performance Layer 1 blockchain that is fully EVM-compatible while maintaining speed, scalability, and decentralization—a significant technical advancement in the Web3 space.
Q: How did Sophie enter the blockchain industry?
A: Initially working in experiential marketing and live events, Sophie founded Soko Productions and began collaborating with Web3 brands. Her work on Monad Madness led to a full-time role at the Monad Foundation.
Q: What inspires Sophie’s event design philosophy?
A: She draws inspiration from artists like James Turrell and Es Devlin, as well as live experiences across fashion, sports, and tech. She believes events should evoke emotion and shift perception.
Q: What recent project had a major cultural impact?
A: The Crocs x Demon Slayer exhibit at New York Comic Con generated over 3.5 million digital impressions and drew massive fan engagement through immersive storytelling and design.
Q: Why are live events important for blockchain adoption?
A: Events humanize technology. They create spaces for learning, connection, and inspiration—turning abstract concepts into tangible experiences that drive real-world adoption.
👉 Explore how next-gen events are fueling the future of blockchain