The cryptocurrency landscape has evolved at a breakneck pace over the past decade, transforming from a fringe digital experiment into a cornerstone of modern finance. As blockchain technology becomes increasingly embedded in global financial systems, businesses are seeking faster, more efficient ways to enter the crypto space—without the burden of building complex trading platforms from scratch.
Enter white label cryptocurrency exchanges: ready-made, fully functional exchange solutions that can be customized and rebranded to suit a company’s unique identity. These platforms empower startups, fintech firms, and financial institutions to launch their own crypto trading services in weeks rather than years, with significantly reduced development costs and technical overhead.
In 2025, the demand for white label solutions is stronger than ever. With daily crypto trading volumes consistently surpassing $100 billion, businesses are racing to capture market share. A robust, secure, and scalable exchange platform is no longer a luxury—it's a necessity.
This guide dives into the top 10 white label cryptocurrency exchanges of 2025, evaluated based on security, liquidity, customization, cost, scalability, regulatory compliance, and customer support. Whether you're launching a niche trading platform or expanding your financial services portfolio, this list will help you make an informed decision.
How We Selected the Best White Label Crypto Exchanges
To ensure accuracy and relevance, we evaluated each platform using a weighted scoring system that reflects real-world business priorities:
- Security (30%) – Advanced encryption, cold storage, 2FA, and built-in KYC/AML compliance.
- Liquidity (20%) – Access to deep liquidity pools for smooth trades and minimal slippage.
- Customization (15%) – Flexibility in UI/UX design, branding, and feature integration.
- Cost (15%) – Transparent pricing models and affordability for startups and enterprises.
- Scalability (10%) – Ability to grow with user demand and add new assets or features.
- Regulatory Compliance (5%) – Pre-integrated tools for global legal adherence.
- Customer Support (5%) – Responsive technical assistance and post-launch maintenance.
These criteria ensure that the platforms listed are not only technically sound but also viable for long-term business success.
Overview of the Top 10 White Label Crypto Exchanges in 2025
The following platforms have emerged as leaders in innovation, reliability, and performance. While they vary in pricing and specialization, all offer strong foundations for launching a competitive crypto exchange.
👉 Discover how to launch your own crypto exchange with cutting-edge tools and expert guidance.
In-Depth Review of the Leading White Label Exchange Providers
1. Rapid Innovation
Location: Spokane, USA | Founded: 2019 | Hourly Rate: $30–$60
Rapid Innovation stands out for its forward-thinking approach to blockchain development. With over 100 experts, the company specializes in emerging applications and next-gen exchange solutions. Their white label platform offers deep customization, strong security protocols, and a rare 90-day development guarantee, ensuring timely launch. Ideal for businesses prioritizing innovation and agility.
2. Maticz
Location: India | Founded: 2020 | Hourly Rate: $80–$199
Maticz delivers a feature-rich exchange platform with high-speed transaction processing, automated trading bots, and multi-wallet support. While on the pricier side, it’s perfect for startups needing advanced tools right out of the gate. The integrated payment system and staking capabilities add extra value for users.
3. HollaEx
Location: USA | Founded: 2016 | Hourly Rate: ~$25
HollaEx offers modular architecture and robust security, making it ideal for startups with limited budgets. Features include smart fee management, multi-payment gateways, and automated KYC. Its quick rebranding options allow businesses to go live fast without sacrificing functionality.
4. Blockchain App Factory
Location: India | Founded: 2017 | Hourly Rate: ~$25
Backed by a team of 500+ developers, this provider offers extensive customization and enterprise-grade security. Key features include multi-language support, admin backend panels, and Firebase-powered security. Best suited for companies seeking a highly tailored solution with strong technical support.
5. INORU
Location: Singapore | Founded: 2006 | Hourly Rate: <$25
INORU provides a pre-built exchange with minimal setup time. It includes trading bots, multi-wallet functionality, and referral programs—ideal for businesses wanting a plug-and-play solution. While less customizable, its low cost and fast deployment make it attractive for early-stage ventures.
6. LeewayHertz
Location: San Francisco, USA | Founded: 2007 | Hourly Rate: $25–$50
LeewayHertz combines advanced security with EVM compatibility and high liquidity. The platform includes a comprehensive admin panel, risk control systems, and two-factor authentication. It’s a solid choice for firms aiming to launch quickly while maintaining enterprise-level protection.
7. Antier Solutions
Location: India | Founded: 2005 | Hourly Rate: $25–$50
Antier offers a pre-tested exchange with essential features like spot trading, staking, crypto swaps, and mobile apps. Regular updates keep the platform compliant and competitive. Though not as feature-rich as others, it’s reliable for entry-level market entry.
8. B2Broker
Location: UAE | Founded: 2014 | Hourly Rate: $15–$20
B2Broker excels in performance and stability. Its powerful matching engine and customizable UI cater to both novice and experienced traders. With extended backoffice tools and trading APIs, it’s built for speed-focused operations.
9. ChainUp
Location: Singapore | Founded: 2017 | Hourly Rate: $20–$75
ChainUp supports both centralized and decentralized exchanges with a five-layer security model and third-party integrations. Its detailed admin dashboard simplifies management, making it ideal for firms targeting diverse market segments.
10. CoinsClone
Location: India | Founded: 2016 | Hourly Rate: $45–$65
CoinsClone offers a pre-built solution with seven years of blockchain expertise. Features include high transaction throughput, multicurrency wallets, and strong liquidity. It’s a dependable option for businesses wanting a secure, time-saving launch path.
How to Choose the Right White Label Exchange for Your Business
| Platform | Best For | Considerations |
|---|---|---|
| Rapid Innovation | Innovation-driven startups | Higher cost but faster time-to-market |
| Maticz | Feature-rich launches | Premium pricing may deter small budgets |
| HollaEx | Budget-conscious startups | Limited scalability for large growth |
| Blockchain App Factory | Highly customized needs | Higher customization costs |
| INORU | Quick deployment | Fewer advanced features |
| LeewayHertz | Security-focused firms | EVM-centric design |
| Antier Solutions | Entry-level market entry | Basic trading features only |
| B2Broker | High-speed trading | Less flexibility beyond trading |
| ChainUp | Hybrid CEX/DEX models | Cost varies by feature set |
| CoinsClone | Liquidity & security balance | Less flexibility in customization |
👉 Explore how you can build a secure, scalable crypto exchange tailored to your vision—start today.
Frequently Asked Questions (FAQs)
What is a white label cryptocurrency exchange?
A white label crypto exchange is a pre-developed trading platform that businesses can rebrand and deploy as their own. It includes core functionalities like order matching, wallet integration, and security protocols—allowing rapid market entry without building from scratch.
How do white label exchanges differ from custom-built ones?
White label solutions are faster and cheaper to launch, using existing architecture. Custom-built exchanges require full development from the ground up, offering total control but at higher cost and longer timelines.
Are white label exchanges secure?
Top providers integrate enterprise-grade security—cold storage, encryption, 2FA, KYC/AML verification—to protect user assets and ensure regulatory compliance. Always verify the provider’s security certifications before committing.
Can I customize the user interface?
Yes—most platforms offer varying degrees of UI/UX customization, including branding elements like logos, colors, themes, and layout adjustments to match your brand identity.
Do white label exchanges support multiple cryptocurrencies?
Absolutely. Leading solutions support multi-currency wallets and allow integration of popular tokens (BTC, ETH) as well as newer altcoins based on client needs.
Is liquidity guaranteed?
Many providers offer access to global liquidity pools or partner with market makers to ensure smooth trading. However, liquidity depth depends on the provider—always confirm this during evaluation.
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